So before you log off with a big hell no, let me explain. “Coastal Grandmother” is a style trend, that has become all the rage with the younger generation on TikTok. And if you are just getting caught up, the following articles will help to bring you up to speed.
- PRESS HERE for Marie Claire’s, “Coastal Grandma” Style, Explained
- PRESS HERE for Southern Living’s, “If You Love Hydrangeas, Breezy Button-Downs, and Ina Garten, You Might Be a “Coastal Grandmother”
For me, “Coastal Grandma” is less of a style (look), and more of an aesthetic, one we’ve been embracing in our Coastal Communities, unaware that we were trending. Think Oprah, Ina Garten, Martha Stewart, or my personal favorite, Diane Keaton, who by the way, was 56 years YOUNG, when she filmed the movie Something’s Gotta Give. The best part? You don’t have to be a grandmother, or live in a coastal community to try out this look. Furthermore, there’s a good chance you can recreate a Coastal Chic look, with items you already own in your closet!
Get the Look
To put together a “Coastal Chic” look, head on over to your closet and browse for items that look and feel luxurious and comfortable. Think simple, yet chic. Perhaps you begin by pulling out pieces in any shade of white.
- Anything in a natural lux fabric; think linen, cotton, silk
- A white button down
- Blue & white stripe pieces
- Straw or bucket hat
- White pants, jeans or shorts
- Sneakers, nude flip flops/sandals, loafers
- Straw, basket or canvas tote
Put Your Own Twist on the Trend
Many of us feel washed out in neutrals – or just prefer to wear more color. Here’s how I put my own twist on the look, pairing these colorful J Crew silk pajama pants with my favorite white shirt (a Coastal Grandma most-have!) and Eric Javits straw bucket hat.
Wait, there’s more!
This month, 10 bloggers from around the world joined us to share their take and opinions on the Coastal Grandmother trend. Check out what they had to say, and see how each of these stylish ladies embraced the Stylish Grandma challenge this month…
Andy – Pearls and Pantsuits – Coastal Chic, or “Coastal Grandmother” as the TikTok crowd calls it, is a whole vibe, and I’m so here for it! I’m a sucker for linen pants, so my take on the trend consists of a comfy pair of linen pants from Target, paired with a breezy chambray tunic from Chico’s. I added the straw bucket hat as an homage to the OG Coastal Grandmothers – Meryl Streep and Diane Keaton.
Nina – Sharing a Journey – While I am not keen on the “Grandma” in the title, I love coastal chic vibes in clothing, lifestyle and interiors. Coastal Chic is for everyone and can be created from our wardrobes –no need to go out and buy anything new!
Julie – Fashion Trends and Friends and Instagram FashionTandF – If you follow me, you know that I love all the bright colors, more is better and unique pieces call my name! Therefore, when this theme was decided on, I was quick to bow out. Not sure why I tend to do that but I always rethink my decision and like pushing myself to try new styles, and new things I wouldn’t normally wear or pick out without a little nudge! So here is my spin on this Tik Toc originated trend!
Shelbee – Shelbee on the Edge-Coastal Chic: Want to try a new style trend on a budget? Check out my mostly thrifted outfit that brought this trend to life for me without breaking the bank!
Nancy – Nancy’s Fashion Style -Well I don’t live near the coast, and if I’m near the coast it’s in England. And I’ll tell you I’ve never seen anyone walking there in the coastal grandmother style,more raincoats and Hunters style. I think you should picture more of the California coast then. And warm neutrals, trousers with elastic at the waist and especially comfortable…….you hear it, I’m really not a fan of it. Maybe my fashion friends can make me change my mind. But do take a look at what I made of it!
Nicole – High Latitude Style – Coastal Chic depends on so much more than just personal style. Consequently, there is no one-fits-most solution. Factors like ocean and air temperatures, color and type of the beach, weather, time of the year, culture, location, your activities, etc. play a role. When living in Europe, I loved long beach walks in The Netherlands in fall on a windy day with gray skies. My typical outfit was a yellow men’s rain jacket with hood, jeans, and rubber boots.
Emma – The Style Splash – Coastal Chic is pretty much the antithesis of my style – neutrals, linen and minimalism are my kryptonite. But I love a challenge, so I adapted this trend of the moment to suit my style.
Ada – Elegance and Mommyhood – The Coastal Grandma trend has a silly name which is kind of offensive and ageist but what the trend means itself is indeed beautiful. To me – and I am nowhere close to being a grandma – it stands for effortless breezy summer looks that you would wear by the coast on a beach, especially in blues and whites (the color of sea and sand), floppy hats, sunglasses, sandals, flip flops & wedges. I chose this beachy look from my Florida vacation because it is perfect for the coast and the beautiful neutral crochet dress reminds me of grandmas.
Amy – Amy’s Creative Pursuits – There are so many different ways one can embrace the coastal trend, my favorite is the classic, neutral look where you mix different shades of whites, creams, and beiges in one outfit.
Lucy – Lucy Bertoldi.com The coastal look involves lots of light colours. Light pastels look great at this time of the year, as do bright colours (take yellow for instance!). The important thing is to keep the fabric light- preferably cottons, linens, silks, muslins…you get the picture. The whole essence of this vibe is based on the lightness of the fabric, so that the draping is airy and moves with your flow. For today’s collaboration I chose this light pink striped dress with ruffled collar/sleeves.
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I, for one, adore the aesthetic even though I hate the name. I’m one of the fortunate who actually lives in a coastal community so I’m embracing this trend wholeheartedly.
Shelbee on the Edge says
Ooh, I love your looks in this post, Suzanne. This aesthetic definitely suits you! This style prompt got me thinking about how relative the ideas of old and young are. When I first watched Something’s Gotta Give, I definitely viewed DK as “old”. But now that I am not far from her age in that movie, suddenly she seems very young in that film. And as the human lifespan increases, that also effects our perceptions of old and young. I am shooting for another 100 years of life from this point on so really I am still just a child!
Although the trend isn’t for me, I do like all these looks! Very relaxed and summery!
Amy Johnson says
Such a great post on the subject, and I LOVE your outfit.
Julie Augustyn says
I truly believe that you can make any trend look amazing! I love how you’ve described the Coastal Grandma Chic trend and especially how you’ve made it your own. I’m loving those fun pants! How cute are you in your hat?!
I am all about this look. The grandma part suits me just fine. I have lots of white and I just may have been having this look every summer all my life !
I super love that white eyelet duster on you , Suzanne.